Experts predict the UK Smart Home Appliances Market Industry will grow from $1.98 billion in 2025 to $7.83 billion by 2035. All the market value data is in dollars, but you can imagine how many pounds it is.
It’s one of the most successful and fastest-growing markets, with consumers constantly pushing brands to create innovative products and solutions to everyday issues.
As a marketer, there’s a lot to learn from listening to these consumer demands. Below, we’ll look at five of the top lessons marketers can learn from the smart home appliance industry.
Learn How to Sell Convenience Over Selling a Product
That’s the entire concept of the smart home industry – to sell convenience. Take the Roomba robot vacuums. They remove the need for intense, constant, and, let’s not kid ourselves, tiring hovering over hoovering. Or the Laurastar Sensteam technology that automatically activates Dry Microfine Steam (DMS) when the iron moves forward and stops it when moving backward, eliminating the need for manual button presses.
They’re both prime examples of the convenience being more important than the product itself.
Learn How to Solve a Problem
Again, the entire concept of the smart home industry. And we’re going to use the robot hoovers as an example again. The problem with hoovering, especially if you have pets and live in a two-storey house, is that it’s long and tiring, and hoovers are still relatively heavy. And after working a 9-5, or even shift work, the last thing you want to do is push a hoover round.
Now, if you spend a little money, you can open your phone and click ‘start clean-up’, and a little robot does it for you.
All smart home appliances solve a problem.
Learn How to Create Ecosystems, Not Isolated Products
One product should lead to another product that leads to another product. Isolated products are great, but if marketers can learn how to link one product to another, they’re upselling on another level.
For example, it’s easy to advertise an easy-to-fold ironing board that pairs perfectly with a lightweight and compact iron. Or, marketers could advertise smart lightbulbs that pair perfectly with smart plugs.
Learn How to Show The Lifestyle, Not The Hardware
Marketing campaigns shouldn’t be about the hardware – at least not entirely.
The one thing that the smart home appliance industry has perfected is showing more of the lifestyle it creates than the hardware. With smart home heating systems, they’re showing how nice it is to come home to a cosy home or save money, not the box in the home.
Marketers should look to sway adverts more toward showing how the product will change their life, rather than what it actually looks like.
Learn How to Sell Through Omnichannels
This one applies to all sectors, not just smart home appliances. There are multiple touchpoints to grab consumers’ attention, and marketing through all possible omnichannel routes puts a product in the spotlight.
An Instagram product launch isn’t enough. YouTube ads, TikTok videos, and tweets – they’re all effective ways of catching consumer attention. Learning how to sell through omnichannels and appeal to the audience across all omnichannels is essential for marketing success.
The smart home appliance industry simply gets the consumer. They know how to market a product to look as though it’s something they simply can’t live without. Make something seem invaluable, and customers will buy it.